Loyalty Marketing - Synergy World

"Let Synergy manage your loyalty campaigns, so you can run your business".

E-Mail Marketing

synergy products loyalty marketing business man holding smart phone and sending emails

Once merchants develop a loyalty database they can begin target marketing campaigns via eMail or text message.


Merchants have access to a Merchant Portal where they can view their loyalty data and initiate target marketing campaigns such as:

  •  
  • Birthdays For The Month

    Personalized marketing to customers based on monthly Birthdays.

  •  
  • Missing Customers

    Promote to customers who have NOT been frequently merchant in the last 30, 60, or 90 days.

  •  
  • Top Spenders

    Rank your top spenders and reward them for their business, encouraging their continuos return.

  •  
  • Top Visitors

    Look at who your top visitors are and personalize a gift/rewards card program.

Campaigns

  • • Birthday Redemptions
    • Miss your Redemption Report
    • Track Success of E-Mail Campaigns

ROI

Since Synergy is loading value on the reward accounts, and expiring value, we can track the ROI of the campaigns.

Profit

  • $15.00 to Rewards Card,
    valid month of birthday
    437 Birthdays • 64 redemptions
    (14.64% response) over 30 days
    $2,097 Gross Sales • $1,283 Net Sales
    $384 cost • 234% ROI

Sample Loyalty Campaigns

We Miss You

“We Miss You! We have loaded $5.00 on your reward account. Please redeem before the end of the month!"

synergy products loyalty marketing We Miss You Sample Campaign

Birthday

“Happy Birthday! We have loaded $10.00 on your reward account. Please use your Birthday reward anytime during your birthday month."

synergy products loyalty marketing Happy Birthday sample campaign

Text Message Marketing

90% of text messages are read within the first 3 minutes of being sent

In addition to eMail marketing campaigns, Synergy also offers a Text Messaging Platform that is fully integrated with the Rewards Program.

The best part of the Text Messaging platform is the “set and forget” feature for the marketing campaigns. It’s like having a loyalty manager working for your 24/7. The platform will automatically send out text campaigns with certain “trigger points”. For example:

synergy products loyalty marketing text messaging messages phone

• Welcome Text along with Registration link

• Halfway to earning a reward

• Congratulations, reward earned

• Happy Birthday Texts

• Miss You Texts

• Promotion Texts

Text Email ROI

Cupcake Store

Text Message sent to missing customers who had not frequented business between 45 – 90 days


• $2.00 added to Rewards Card, valid one week - Redeemed through Micros

• Recurring every day to new qualifiers

• 1,110 texts • 11 % redeemed over 7 wks • $592 sales • $77 cost • 668% ROI


There are 3 ways consumers can “opt-in” to the Text/Rewards Program:

Transaction Based

If a merchant is set up for “cardless” rewards, and the consumer gives them their cellphone number, they will receive a text message welcoming them to join the rewards program, and to “register” for the rewards program.

Text a “key word” to the Short Code

Synergy will provide a custom “Key Word” which can be texted to the Short Code. The customer will receive a text message with links to join the rewards program.

Synergy highly encourages merchants to advertise their short code in ALL promotional campaigns which can increase loyalty sign ups even when customers are NOT at the location. .

QR Code to Mobile Registration

Synergy will create a custom QR code that customers can “scan” and be directed to a mobilized version of the rewards sign up page. The QR code should also be displayed on table tents, and any and promotional advertising projects.

synergy products loyalty marketing text messaging ROI return on investment email e-mail

 

Social Media

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