“Consumers can easily manage their Gift Card with their mobile phone”.
Customers can manage their Gift Card with their Mobile Device, eliminating the need to carry a physical gift card. Consumers simply show their Mobile Phone that displays a “barcode” of their Virtual Gift Card.
Merchants can scan the Barcode, or “key in” the card number. The sale amount is deducted from the pre-paid balance. When the Gift Card balance falls below a certain amount, the Mobile Gift Card can automatically re-load to a pre-determined amount.